About ObiNo

ObiNo, India’s 1st Mobile Weight Loss Coach, follows a 3-pronged Strategy to get you to your Weight Loss Goal – a Dedicated Health Coach + Personalised Diet & Fitness Plans + unique Mobile-App based Tools that are with you 24×7! Our ‘Dedicated Health Coaches‘ are professionals in the space of Nutrition & Food Science, Yoga, Fitness Training and lifestyle modification. We pair them one-on-one with you so that you have a Professional watching over your Lifestyle changes 24×7! Our ‘Personalised Diet & Fitness Plans‘ are made starting with you! After a detailed consultation on call, our Coaches put together a Diet & Fitness plan basis the kind of food you like to eat, your work and sleep timings & the kind of Fitness equipment available to you! Our ‘unique ObiNo App‘ has revolutionary tools like our proprietary ‘Meal-Recommendation Engine‘ that instantly creates 000′s of calorie counted indian Meal Suggestions. Also available are ‘Reminders‘ to ensure that you drink enough Water, eat the Right Calories at the right time and have your medicines! And of course, you can track your Meals, Exercise & Water on our App’s ‘My Diary‘ which your Health Coach can view and comment on in real-time!

Founder Speak

“I gained over 20 Kgs during pregnancy and it just refused to go. I tried a lot things – went to a dietitian, joined the gym, tried dieting on my own. While they all had results, I kept gaining the weight back the moment I stopped with the external help. That’s when I realized that I had to do it the good old-fashioned way – through healthy eating & exercise, and make it a part of my life. Now I’m back to my pre-baby weight and my body is my own. “
Ritu Soni Srivastava, ObiNo.
“I’ve always been an exercise nut but once I crossed 30 is when I realised that my body had changed. And that just exercise alone wouldn’t suffice. But eating right is confusing – how much should ‘I’ be eating? How do I get the right kind of calories, enough to keep me slim but packed with nutrition as well. That’s when we decided to create these simple do-it-yourself tools, so that no one else needs to struggle to keep their weight under control. “
Vishal Soni, ObiNo.

ObiNo’s Highlights

Dedicated Health Coaches
Personalised Diet & Fitness Plans
Unique Meal-Recommendation Tool
Water, Calorie & Med Reminders
Do-It-Yourself & Assisted Coaching
Vast Indian Dishes database
Meal & Exercise Tracking facility
Incredibly Affordable

Meet our Team

Ritu Srivastava
Ritu Srivastava
Founder
    Ritu heads the Product vision and has been often accused of creating ObiNo purely for herself. She doesn’t deny the accusation. She’s been there, done that & wants to make sure that others have it easier.
    Vishal Soni
    Vishal Soni
    Co-Founder
      Vishal is the money-man at ObiNo, keeping a strict eye on the finances and making sure that all runs smoothly on the Legal & Accounting fronts. An exercise nut, he keeps us motivated & on our toes.
      Yogesh Sachdeva
      Yogesh Sachdeva
      Co-Founder
        Yogesh is the rock on which the church of ObiNo is built. A technical whiz, he ensures that our systems are up & running 24×7 so that you can have a smooth, seamless experience across our various interfaces.
        Priya Jain
        Priya Jain
        Diet Coach
          Priya is an IDA-Registered Dietician with 6+ years of experience in Clinical Nutrition & Health Counselling. A former M.Sc Gold Medalist, she is at her best helping People stay motivated in their Weight Loss efforts & a dedicated Coach on your side!
          Saaziya Syed
          Saaziya Syed
          Diet Coach
            Saaziya holds a Masters in Food Science & Nutrition from SNDT University and is affiliated with the NSI (Nutrition Society of India). With a positive attitude and soft spoken skills, she helps clients with developing a healthy lifestyle & diet that works for them.
            Bhumika
            Bhumika
            Diet Coach
              Bhumika Lodaya is a Post Graduate with 5.5 years of collective experience in Counseling & Clinical Nutrition and has conducted community nutrition lectures having received appreciation by Indian Dietetic association. She gently guides lifestyles for healthy & happy living.
              Shraddha
              Shraddha
              Diet Coach
                Shraddha, a Post Graduate Degree in Dietetics & Hospital Food Service and a Post Graduate Diploma in Diabetic Education with 10 years of work experience in Weight Loss Counselling and Clinical Nutrition, helps clients incorporate healthy eating habits to by providing inspiration and moral support to achieve weight loss goals.
                Vriti
                Vriti
                Diet Coach
                  Vriti has done her Masters from MS University, Baroda and holds a collective experience of 3 years in Clinical Nutrition, Weight & Diabetes Management. She believes that the human body is the finest machine, which needs the right combination of Food, Rest & Exercise. A small step is all it takes to stay Happy Healthy and Fit.
                  Rashi Mundhra
                  Rashi Mundhra
                  Diet Coach
                    Rashi is an IDA Registered Dietician with 5+ years of collective experience in Counselling, Weight Loss, Teaching & Clinical Nutrition. Having aced her Post Graduation in Dietetics and Applied Nutrition, she gently guides lifestyles as needed for healthy and happy living.
                    Minoti
                    Minoti
                    Diet Coach
                      Minoti is a Registered Dietician, holds a post graduate diploma in Dietetics and bachelor’s degree in Home Science with specialization in Food Science and Nutrition. She is also a certified diabetes educator. She has more than 7 years of experience in the nutrition and wellness industry.
                      Jeeveetha
                      Jeeveetha
                      Diet Coach
                        Jeeveetha, a Post Graduate in Dietetics and Hospital Food Service, holds a collective experience of 3 years in Clinical Nutrition, Counselling and Weight Management. With her experience in clinical and wellness industry, she helps in shaping lifestyles for a healthy living. She believes being healthy is not a trend but a way of life.
                        Dharti
                        Dharti
                        Diet Coach
                          Dharti Sonavaria, a Nutritionist specialised in Sports Nutrition and Personal Trainer with 4 years of experience in Fitness Industry believes in Healthy Living and “You Are What You Eat”. She never stops educating herself to deliver best knowledge and bring passion for fitness in her clients.
                          Kalpesh Sawant
                          Kalpesh Sawant
                          Fitness Coach
                            Being completed his Diploma in Foundation of Yoga From Mumbai University and Practice in Soul Shakti Fitness Firm, has over 4.5 years of work experience in Power Yoga and in Functional Training and Crossfit Programme. He believes in “When you find peace within yourself, you become the kind of person who can live at peace with others.”
                            Tiana Rodrigues
                            Tiana Rodrigues
                            Diet Coach
                              Tiana Rodrigues comes with a background of experience in the fitness, healthcare, corporate and community wellness industries. With an M.Sc. in Food, Nutrition and Dietetics, she believes in adding a healthy tadka to daily life with a zing.
                              Pranita
                              Pranita
                              Diet Coach
                                Pranita, IDA Registered Dietician with 9+ years of experience in clinical and sports nutrition.Her mantra for fitness is Redefine health by dreaming for it and working towards it.
                                Abhishek Thakur
                                Abhishek Thakur
                                Fitness Coach
                                  Abhishek Thakur has done his Fitness Management & Functional Training Certification and has 7+ years of work experience. He has worked with some of the most premium health clubs of India where he was The Fitness Manager & Celebrity Fitness Coach. He believes in customising the workout plan while considering the client’s fitness needs and preferable training module with a belief in the saying BeFitBeHit!
                                   Kalpesh Joyshi
                                  Kalpesh Joyshi
                                  Fitness Coach
                                    Kalpesh Joyshi is a certified Fitness Trainer from the K11 Fitness academy and has also has a Trainer Certificate from American College of Sports Medicine. He has been in the fitness industry since 4.5 years. He is a specialist in Resistance and Endurance Training and has trained many participants for the Marathon. He has been associated with many Fitness Centre’s like 48 Fitness, Biorhythm gym, Transform Gyms and Energy Kettlebell Fitness Academy.
                                    Shailesh Bhosle
                                    Shailesh Bhosle
                                    Fitness Coach
                                      Shailesh Bhosale is a Certified Fitness Instructor and has been a Fitness Coach since the past 12 years. He has quite a few diplomas form the Fitness Industry ranging from Fitness Management, Exercise Techniques, Aerobic & Strength training, Functional Training and Cross-fit Training. He has worked with Goregaon Fitness Club, Talwalkars, Nomura Pvt Ltd and Trans-Fitness Gyms.
                                      Dhananjay Singh Chauhan
                                      Dhananjay Singh Chauhan
                                      Technical Manager
                                        Experienced Technical Resource with 6+ Years of Experience in developing and delivering multiple consumer facing applications, including CRM Projects for Telcos, Hospital Management Software, CMS systems and Survey Applications, etc.
                                        Himanshu Khurana
                                        Himanshu Khurana
                                        Java Web Developer
                                          With over 4 years of development under his belt, Himanshu has to his credit over 8 projects including Smart Procurement Systems, CMMS applications as well as CRM and CMS applications for large Telcos implemented nationally.
                                          Siddhartha Singh Negi
                                          Siddhartha Singh Negi
                                          Java Developer
                                            An MCA from Birla Institute Of Applied Sciences, Bhimtal, Siddhartha enjoys working on & has a speciality in JAVA Technologies like Struts2, EJB & Spring & has also worked extensively on E-commerce & other web applications.
                                            Vinay
                                            Vinay
                                            Senior Android Developer
                                              Vinay, currently a Senior Android App Developer with over 4 years of experience has developed several enterprise android apps on Google play like Eatigo, Flexi carpool, etc and worked on E-commerce, ERP, online tracking tool & travel domain.
                                              Manoj Kumar
                                              Manoj Kumar
                                              Android Developer
                                                Manoj holds a B.Tech degree from M.S.I.T, Guru Gobind Singh Inderprastha University, New Delhi & excels in his role as an application developer. A keen observer of the latest trends in User Interface Design in which his analytical skills stand in good stead.
                                                Aasim
                                                Aasim
                                                UI/UX Designer
                                                  A talented UI/UX Designer & a front-end developer, Aasim’s skill set in Photoshop, HTML/CSS, JavaScript and PHP/MySQL give life to Obino’s visual & responsive design on its various pc and mobile interfaces.
                                                  Ashim
                                                  Ashim
                                                  Android Developer
                                                    Ashim, a B-tech from CITM – Manav Rachna and holding a degree from MDU, Rohtak is an NIIT & Oracle certified Java developer currently working on Obino’s Android Application. Prior to this, he worked on functionality of Healthcare Information System-”Trak Care” and ERP.
                                                    Prashant
                                                    Prashant
                                                    Java Developer
                                                      Prashant, a B.Tech Graduate from DIT School of Engineering, Greater Noida has completed industrial training from TBWA. He has previously worked on a Java based online shopping project at college level and is currently working on Java technology, struts framework.
                                                      Niranjan Kumar
                                                      Niranjan Kumar
                                                      Java Developer
                                                        Niranjan Kumar has 3.5+ years of development experience in working on Java,php technologies like struts2, hibernate, sugar, CRM, etc. His specialty is developing e-commerce & classified websites.
                                                        Praveen Kumar
                                                        Praveen Kumar
                                                        Java Developer
                                                          A goal oriented MCA professional with ability to handle dual role of Java developer and functional tester.Working closely with development team to ensure bug-free releases.
                                                          Rajesh Narwal
                                                          Rajesh Narwal
                                                          Senior Android Developer
                                                            Having over 4 years of experience in android development, Rajesh is a technology geek and sports lover. He has managed and delivered several android applications. Smart24x7 and Remote Optimizer are few of those.
                                                            Sonali
                                                            Sonali
                                                            Customer Success
                                                              Sonali with 6 years of direct sales experience behind a youthful façade is the Customer Success lead at Obino. Engaging with our users and helping them select programs that work for them is her forte.
                                                              Sudhindra
                                                              Sudhindra
                                                              Operations
                                                                Sudhindra holds a Masters Degree in Economics & Financial Management & is a rank-holder from MDS University. He loves teaching and has 7 years of experience in accounting and taxation with the likes of Bharti Axa Life Insurance, Siyarams etc
                                                                Mayur
                                                                Mayur
                                                                Operations
                                                                  A Commerce graduate, Mayur has two years of experience with Nixon Engineers and Contractors in Accounts and has worked extensively on Tally ERP 9 and Excel models. Mayur believes in hard work and persistence to achieve the best results.
                                                                  Atibhi
                                                                  Atibhi
                                                                  AVP, Product Operations
                                                                    Atibhi is a mobile marketing and product professional with over 16 years of experience, which includes Mindshare and Yahoo as a Regional Product Manager. She mentored and supported the startup community in creating top class mobile experiences. She also invests her time in knowledge sharing through her associations with Manipal Global and similar forums.
                                                                    Atish Shelar
                                                                    Atish Shelar
                                                                    AVP,Business Development
                                                                      Atish has done his Executive MBA in marketing and holds 8 years of marketing experience which includes IIFL & Multi-Speciality tertiary care hospitals like SevenHills Healthcity and Sir H. N. Reliance Foundation Hospital.
                                                                      Sankesh Patil
                                                                      Sankesh Patil
                                                                      Business Development
                                                                        Sankesh has done his MBA in Marketing from IBSAR. He holds a total experience of 3 years into Sales & Marketing in Healthcare, IT industry with SevenHills Healthcare Pvt. Ltd. & Webtel Electrosoft Pvt. Ltd.
                                                                        Akhil Shah
                                                                        Akhil Shah
                                                                        Head- Marketing
                                                                          Akhil has a Masters Degree in Business Management and comes with an experience of more than 10 years. He has worked on direct consumer brands in the past in the media and digital space. Reliance Entertainment, Fox Star Studios and Mauj Mobile are some of the companies that he has worked with. A digital marketing and content enthusiast, Akhil is a sports enthusiast and big time foodie.
                                                                          Harshal Jadhav
                                                                          Harshal Jadhav
                                                                          Business Development
                                                                            Harshal has done his Executive MBA in Marketing from Mumbai University and holds a 8 years of experience in Healthcare Industry which includes Dr L H Hiranandani Hospital, Sevenhills Hospital and in Raksha TPA Ltd.

                                                                            Our Advisors

                                                                            Yatin Pahwa
                                                                            Yatin Pahwa
                                                                            Advisor, ObiNo
                                                                              Yatin is currently VP – Strategy & Business Development within the Digital Business Unit of Deutsche Telekom, and is based in London. He has been part of Deutsche Telekom since 2012, and prior to that, has held senior level roles in Nokia (UK), Airtel and Swisscom-Essar. An MBA and Engineering graduate – he has worked in the Telecom industry throughout his 18 year career, managing Strategy, Product Marketing, Product Development and Business Development in regions across Europe, Asia, Middle East & Africa.
                                                                              Sanil Kumar MB
                                                                              Sanil Kumar MB
                                                                              Advisor, ObiNo
                                                                                Currently Managing Partner, Kumar & Biju Associates, Sanil is a Member of ICAI since 1989 & a reputed member of the Financial community with many offices in India & UAE. With 600+ leading clientele, he is the financial consultant to reputed South Indian Megastars – Mohanlal and Mammootty – and an Advisor to H.E. Sheik Ali Bin Althani of Qatar and the Principal Consultant to Hadher Group, Abu Dhabi, UAE amongst many other reputed Corporates and HNIs! Also rated 880/900 by CIBIL!